155 North Michigan Avenue . Suite 711 . Chicago . IL . 60601

Motorola Miracle Worker Ad Campaign
Series of nine ads developed to reach businesses not currently using two-way radios. Call to action offered a FREE video describing the benefits of two-way radios. 15-month campaign ran in 50 publications, generating over 42 million gross impressions and over 41,000 inquiries. Post-contact surveys reported a conversion to purchase rate of 46%. Concept, design, copy, photography and production for multiple publications.

Good Worker. Miracle Worker.
Best National Advertising Campaign
1997 Sawyer Awards–First Runner Up